The Journey Begins

Thanks for joining me on my new blog, Archetypal Branding. Carl Jung identified twelve universal aspects of the human psyche. Later marketing professionals began to use these to position companies within the mind of customers as having certain characteristics of one of the twelve archetypes.

As a former psychologist, I have a fondness for Carl Jung and his understanding of the unconscious. So while writing about my journey in the MKE program, I’ll also share any insights that seem fitting related to brand identity and the archetypes. I refer to these in my work with creative entrepreneurial women as a brand stylist and coach. Together we bridge the inner world of mind and spirit with the physical expression of personal style and business identity, transforming both their appearance and brand essence through image, color, words and symbols.

Good company in a journey makes the way seem shorter. — Izaak Walton


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